Piers talks with Michael Simonetti, the founder and CEO of digital agency Andmine, about what businesses can do to survive Melbourne’s severe economic shutdown. Michael says the covid pandemic has accelerated the move to digital by five years and if you’re not already doing it, you need to hurry up. He advises people to work out what events they can automate and make digital in their business and says the ones who succeed are the ones who figure this out. These are irreversible trends which don’t end when the pandemic is over.
